Tag: Corporate Reputation

8 reasons why CEO Branding is not vanity – it’s a Corporate Necessity.

18kz0juaawir2jpgPerceptions of a Company’s CEO can add 35% to its Share Price. 

Many of the Asian CEOs that we work with feel uncomfortable spending time working on a strategy for their own Brand Positioning and Presentation.

Until we show them the data.

Here are just eight facts that will make any CEO think twice:

  1. ‘Management Credibility’ is the No.1 driver of Investment Decisions among the Buy-Side, and the No.1 influence on Recommendations for the Sell-Side.
  2. In a well-regarded research study, CEO Perception alone influenced, on average, 31.5% of every Analyst’s Investment Decision.
  3. Analysts say that their confidence in the effectiveness of a Corporation’s Leadership will justify them paying a Price Premium of 15.7% on the Company’s Stock.
  4. Equally, those same Analysts say that perceptions of Ineffective Leadership would lead to them Discount the Stock Price by 19.8%.
  5. Together, that Premium and that Discount mean that: perceptions of a Corporation’s Leadership will result in a 35% Variance in their Company’s Stock Price.
  6. Earlier research carried out by one of the world’s most respected specialists in CEO Value discovered through regression analysis that – on average – a 10% improvement in a CEO’s Reputation creates a 24% increase in Market Cap.
  7. Yet another recent Study found that ‘Positive CEO Media Coverage’ results in an additional 7-8% in their Corporation’s Stock Returns.
  8. In one more Global Research Study, Company Employees in 19 countries variously estimated that their CEO’s Reputation accounts for somewhere between 25-60% of their Corporation’s Market Value.

There are many, many more reasons for every CEO to think carefully about how they Position and Present themselves to all their Stakeholders.

But the most important is this:

If they don’t, they are failing their Shareholders.

At Reputation, we provide personal, confidential counsel to CEOs of listed Corporations, advising them how to Position and Present themselves to their most important Stakeholders.

If you are a CEO of a listed Company, and you would like a confidential discussion about how to manage your own Positioning and Presentation, please get in touch with us either via our website or by email to Contact@TheReputationPartnership.com – and we will reply to you by return, in total confidence.

Can you afford to lose 20% of your Market Value?

china-stock-market-crash

A Corporate Crisis consumes most CEOs. Are you prepared for yours?

According to Oxford Metrica, a strategic advisory firm, every company today faces an 82% chance of experiencing a Corporate Disaster within any 5-year period.

They define a Corporate Disaster as an event that results in a company losing 20% of its Market Value.

So if you believe them – and they are a rigorous analytics company that is respected around the world, so I think you can – your company will experience a sudden and dramatic loss of your company’s Market Value in the near future.

According to another study by the Wharton School of the University of Pennsylvania, a sudden Stock Price drop is not just a short-term problem – it’s a long-term problem.

On average, it takes 80 weeks for a company’s Stock Price to recover after a sudden price drop – that’s 1½ years before the company’s Stock Price recovers to its original value.

If the Stock price fall is the result of Earnings Risk, recovery takes longer: 93 weeks.

If it’s the result of Acquisition Risk, it’s 121 weeks.

If it’s Industry Risk, it’s 137 weeks.

And if it’s Competition Risk, the recovery time is more than 3 years – or 162 weeks.

They also analysed the recovery time by risk, across industries, and the situation is much more extreme for the IT, Utilities and Healthcare sectors.

So the brutal conclusion is this:

  1. Your company will probably experience a Corporate Disaster that could result in a sudden 20% loss of Market Value, sometime in the next 5 years.
  2. After this event, it could take 1½ years on average for your Stock price to recover – maybe more.

Equilar calculates that the average S&P 500 CEO serves just 7.4 years in charge of their company – and just 6.0 years at the median.

So it’s likely that your imminent Corporate Disaster will dominate your tenure.

But recent research has shown how companies with strong Corporate Reputations are less affected by Corporate Crises, and recover from their Crises faster.

At Reputation, we advise listed Corporations how to prevent, prepare for and manage Reputation Risk.

If you are a CEO of a listed Corporation, and you would like to discuss the best ways to prepare for, prevent and manage Reputation Risks, please contact us via our website, or email us at Connect@TheReputationPartnership.com and we will reply, in total confidence, by return.

Is your Company prepared for the World’s Biggest Business Risk?

germany-1367107_1920In a world full of Business Risks, one Risk is now more critical than any other.

The world has never been more challenging for Business.

The IMF’s latest report maintains its forecast of a moderate 3% growth in world output for 2017. But it clearly emphasises that “the balance of risks is viewed as being to the downside”.

The “Global Risks Report, 2017” published by the World Economic Forum illustrates the enormous complexity of risks facing the world – and the enormous breadth of risks that confront the world of Business today.

Global politics have become unpredictable. Protectionism has become a potential threat once again. The global environment continues to deteriorate. The regulatory environment has never been more challenging. Competition intensifies in every industry. The war for talent has become more competitive than ever. And cyber-crime is an increasing danger for every business and government.

At the same time, we are witnessing a breakdown of public trust in politics, business and the media.

The world of business is genuinely facing more risks than ever before.

Yet all these risks have combined to create the biggest risk of all.

The World’s Biggest Business Risk

The world’s biggest business risk is consistently identified in four of the most authoritative International Research Surveys in the world, carried out by some of the world’s most respected experts in Business Risk:

  1. Aon

Aon is the largest insurance broker in the world, and last year they published the results of their latest biannual Global Risk Management Survey.

The Survey summarised research among over 1,400 Risk decision-makers from 28 industries in 60 countries, and the results are startling.

Respondents identified no less than 53 significant risks to their business – but the No.1 Risk to business worldwide might surprise you.

It was the Risk of “Damage to Reputation/Brand”.

Reputation Risk was the most important Business Risk across Asia Pacific, North and South America, the Middle East and Africa.

It was the most important Business Risk in Aviation; Banking; Education; Food Processing & Distribution; Government; Insurance; Investment & Finance; Professional & Personal Services; Real Estate; Retail; Telecommunications & Broadcasting; and Non-Profits.

It was the most significant Business Risk across the World and throughout Business Sectors.

Yet these findings merely confirm what previous surveys had already identified:

  1. Clifford Chance/EIU

An earlier Survey commissioned by Clifford Chance – one of the world’s top ten law firms – was carried out by the Economist Intelligence Unit among 320 Board Level Executives around the world. (“View from the Top”)

They were asked ‘Which Risk Categories is your Board currently focussing on?’

The top two answers were:

Financial Risk and Reputation Risk.

These came well ahead of their other Business Risks – Legal, Political, Health & Safety, Environmental, Cyber, Human Rights and Societal/Consumer Activism.

  1. Deloitte

In Deloitte’s earlier “Exploring Strategic Risk” research among 300 C-level executives found that Reputation Risk was cited as the #1 Risk in Business.

A year later, the “Deloitte 2014 Global Survey on Reputation Risk” found that Reputation Risk had become even more important:

In fact, 87% of Executives surveyed rated Reputation Risk as “more important” or “much more important”.

  1. ACE

ACE, the owner of Chubb Insurance and one of the world’s largest Insurance Companies, carried out a survey of 650 EMEA Risk Managers and summarised their findings in their “Reputation at Risk” Report.

The conclusion from these Risk Managers was irrefutable:

81% said that “Reputation is our Company’s most significant Asset” – yet ACE also found that their respondents believed that “they are facing a rise in the Risks associated with Reputation”.

The Most Difficult Risk to Prevent

The primary reasons for the rise in Reputation Risk were generally consistent across all the surveys:

  1. Digital and Social Media now enables news of the slightest Reputational issue to travel around the world at destructive speed.
  2. Reputation Risk is “The Risk of Risks”. Every single other Business Risk can quickly spread to damage a Corporation’s Reputation. As a result, Reputation Risk can come from anywhere in any Corporation, at any time.
  3. Corporate Distrust is leading to relentless Business Scrutiny – from the Public, from Governments, from Regulators, from the Media, from everywhere.
  4. The Breadth of Stakeholders that a Corporation must attend to has never been greater – making it increasingly challenging to provide total satisfaction across all Stakeholder Groups.

For these four reasons – and many others that we shall discuss in later Blogs – it seems for many Businesses that Reputational Damage is a perpetual threat and the most challenging Business Risk to prevent.

The Most Difficult Risk to Manage

Similarly, it is the most challenging Business Risk for most Businesses to manage.

This is for several, interconnected reasons – of which these four are the most obvious and frequently cited:

  1. Definition

Unlike most Business Risks, Reputation Risk is difficult to define and categorise. Because it is seen as ‘The Risk of Risks’, it spreads across all components of a Corporation’s business.

  1. Measurement

Because Reputation Risk has emerged as the world’s leading Business Risk only recently, the tools and methods to measure, monitor and manage it are still evolving.

  1. Preparedness

Most Corporations, therefore, do not have well-established, proven Reputational Risk Management Systems in place. As a result, there is a sense of insecurity in Reputation Risk preparedness.

  1. Insurance

Reputational Risk remains difficult to insure, compared to other Business Risks. Two-thirds of companies in ACE’s sample, for example, said that they “feel inadequately covered for reputational risk”.

Managing Reputation Risk may be challenging, but it’s never, ever been more important.

At Reputation, we specialise in advising CEOs of listed Corporations how to navigate this new world of Risk.

If you would like to discuss how we can help you to manage and mitigate your business risks, please contact us on our website or via email at the following address –  Connect@TheReputationPartnership.com – and we will reply, in strictest confidence, by return.

How much do you honestly think your Corporate Reputation is worth?

978374_origRecent Financial Analysis has finally been able to prove that your Corporate Reputation really is your most priceless asset

We’ve all read the cliches and quotes that tell us how important your reputation is, and how easy it can be destroyed.

Everyone’s done it.

From Socrates to Henry Ford to Warren Buffet to Richard Branson – they’ve all given us beautiful quotations about the importance of Reputation, without any facts whatsoever to support it.

But new research has identified the true value of Corporate Reputation for the first time.

And the conclusions are extraordinary.

The True Value Of Your Corporation Is Bigger Than You Ever Imagined

A series of recent studies have analysed all the components of Market Capitalisation on the S&P 500, the FTSE 100 and the FTSE 250 – and their findings are extraordinary:

  1. In their 2016 study of the S&P 500, Reputation Dividend found that Corporate Reputation accounted for a massive 21% of Total Market Capitalisation, or a staggering US$3,977 Billion of Market Value.
  1. In their 2016 study of the FTSE 250, the results were even more extreme, with Corporate Reputation accounting for 25% of Total Market Capitalisation – or £91 Billion of Market Value.
  1. In the same study, they found that Corporate Reputation accounted for an incredible 38% of Total Market Capitalisation on the FTSE 100 – creating £702 Billion of Market Value.

The results varied by industry and Stock Market – but in every case Corporate Reputation accounted for a dramatic proportion of Market Value.

On the S&P 500, Corporate Reputation accounted for more than 15% of Total Market Capitalisation in several Industries, including: Telecommunications, Oil & Gas, Financial, Technology and Industrials.

On the FTSE, the same sectors were equally influenced – as were Consumer Goods, Healthcare, Utilities and Consumer Services.

The study also found that an improvement in Corporate Reputation leads directly to an increase in Stock Price.

On the S&P 500, an 5% improvement in Corporate Reputation yields a 2.5% increase in Market Capitalisation. On the FTSE it creates an increase of 2.2% in Market Capitalisation.

That would result in an increase in Market Value of approx. US$600 million for the average-sized S&P 500 company, and US$500 million for the average-sized company on the FTSE.

How much of your company’s Market Value is created by your Corporate Reputation?

And are you doing enough to increase it?

At Reputation, we advise CEOs of listed Corporations how to build and protect a Corporate Reputation that creates Corporate Value.

If you are a CEO of a listed Corporation, and you would like to discuss the best way to build the Financial Value of your Corporate Reputation, please contact us via our website, or email us at Connect@TheReputationPartnership.com and we will reply, in strictest confidence, by return.